Plantó

From our interview with designer Fernanda Arias:

Plantó is a small family-owned farm, they value sustainability and use medieval methods for growing and harvesting their organic produce. I wanted to create a logo that reflected the brand’s soul and moved away from familiar codes used in the organic territory like faded colours, or green leaves.

I tried a few gothic fonts because I wanted something reminiscent of medieval Germanic or Dutch but wasn’t really convinced. But then I saw Amalta. It was unexpected, a font with a medieval vibe that felt sturdy and very down-to-earth (pun intended).

Amalta turned out to be the perfect font because of its versatility. It took a modern feel combined with Plantó’s vibrant color palette and graphic patterns, but is also timeless and traditional, it could have easily been used in a cool sign at a Dutch farm in the 12th century.

Reed entire article on the type.today website.

Design and illustration by Fernanda Arias. Art direction by Fernanda Arias and Marcelo Calderón. Production by Pánico. Photography by Gonzalo Benalcazar.