This Is (Nicolas Roberti)

“‘This Is’, is the brand we created for Nicolas Roberti, an art director working for a wide range of clients. He has a versatile approach on design and creativity, from advertising and copywriting to publishing. Every message or sentence begins with the brands’ name, which acts as the core element of the identity. In order to add an aspect of surprise to the typographic system, the message is hidden behind three rectangular shapes, which lengths vary according to the sentence. When applied on printed matter, these rectangles can be scratched away, allowing the viewer to discover the whole message. The identity uses two typefaces, Flama Semicondensed for all statement and Akkurat Mono for all company information.” — Modern Practice