Cidade Inerte (2020) posters and titles

Film posters and main titles for Cidade Inerte (“Inertia City”), a short film directed by Vellas and produced by Wunderman Thompson and Saigon in collaboration with Google and Tribeca Studios. The film was made to raise awareness to one of the Global Goals for Sustainable Development from UN, goal 17: Sustainable Cities and Communities.

The idea behind the design was to portray the everlasting stillness and inertia of a city clustered with cars. Tusker Grotesk was chosen for its narrowness and the claustrophobia that it provokes, particularly when it occupies the whole screen or canvas.

[More info at IMDb]