Táche Pistachio Milk

Táche is “a female-founded, sustainability guided, and family-run company innovating the plant-based milk category” — and they are starting with pistachio milk.

The whole branding of the company is built on the association of childish illustrations, a elegant use of Apoc (Blaze Type) and a fine palette of pastel colors. In the same aesthetic of the packaging, the website creates a slight and aerial atmosphere with large margins. Alongside the different applications of Apoc, in headings and texts, Acumin (Adobe) is used for the product details and technical information.