“Together!” ad for Colt 45 (1969)
Contributed by Neil Lewis on Jun 16th, 2021. Artwork published in
circa 1969
.
Source: books.google.nl License: All Rights Reserved.
A bold weight of Fiedler Gothic, tightly spaced, in an ad for Colt 45 malt liquor published in Ebony magazine, October 1969.
2 Comments on ““Together!” ad for Colt 45 (1969)”
I think this might be something close to Fielder Gothic but not quite it. The lowercase t does not seem to match but I guess it could have been altered for the ad.
www.fonts.com/font/monotype…
Hi Reed,
Fiedler Gothic was originally drawn by Hal Fiedler for Photo-Lettering, Inc. In 1971, the series spanned 5 weights and 4 widths, with 2 open styles. Their 1965 catalog had already shown 12 styles. There were four different forms for t.
The digitally available version is a mere shadow of the design’s former self, and only has one style, without alternates. It was made pre-OpenType, by Agfa in 1992, based on the Compugraphic version.