Magu

Magu is a Brazilian restaurant that celebrates vegetarian cuisine as a spectacle of mixed flavors, not simply the absence of meat. From in-depth knowledge of ingredients, culinary culture, and gastronomic techniques, an intimate relationship between the chef, the food, and the client flourishes.

Therefore, the visual language is composed of quite abstract and intriguing custom watercolor illustrations of common ingredient close-ups: zooming in to rediscover the universe inside each one.

The illustrations are accompanied by a sober color palette and a characterful combination of typefaces, with RP Digital Foundry’s Agipo leading the way alongside Latin Modern Typewriter (aka Latin Modern Mono) from GUST and Overpass by Delve Fonts.