Exhibea unveils its new brand identity for Galerie Perrie, a professionally curated collection where anyone can buy art online from the comfort of home. With Galerie Perrie’s visually astute audience of collectors, gallerists and art enthusiasts in mind, the Exhibea team knew an elevated and highly crafted design solution was essential.
The typeface used throughout is Neue Haas Grotesk. A restrained color palette of black, white and sand is based on the influence of light and Galerie Perrie’s work and mediums. The neutral colors allow for use across all applications and alongside any artwork. Exhibea worked closely with Galerie Perrie’s founder, Gabé Hirschowitz, to create a digital experience that made contemporary art accessible to a wider audience. Neue Haas Grotesk is combined with GT Super Text, used for artwork information.
