Toast photography visual identity
Contributed by STUDIO WORK on Feb 20th, 2021. Artwork published in
May 2020
.
Photo: STUDIO WORK. License: All Rights Reserved.
Studio Work worked with start-up business Toast Photography to develop a rich identity and a memorable brand personality. The owner, Emma, is bubbly and approachable and makes photography fun. To represent Emma’s unique traits, we combined visual elements with engaging language that all played on the word ‘toast.’
Copal is used for logo and tagline; Boogie School Sans is used for headlines and business card information; all other small text uses a combination of Work Sans and Optima.
Photo: STUDIO WORK. License: All Rights Reserved.
Photo: STUDIO WORK. License: All Rights Reserved.
Photo: STUDIO WORK. License: All Rights Reserved.
Photo: STUDIO WORK. License: All Rights Reserved.
Photo: STUDIO WORK. License: All Rights Reserved.
2 Comments on “Toast photography visual identity”
Original fonts from Adobe are manageable, but good. For a little more individuality, I used Hannes von Döhren’s Cyclops for a similar representation, which is also available as a variable font. Unfortunately, these fonts don’t work really well, so I prefer to work with individual cuts. Hannes confirmed this and replied with a smile.
Thanks for the pointer, Kurt. I have added Cyclops and linked it to Copal.
There’s no denying that working with variable fonts has issues. But most of the time, that’s not the fault of the fonts, and rather of the imperfect support of the format by the applications.