FSGO / LOGIC book covers
Blockchain Chicken Farm: And Other Stories of Tech in China’s Countryside, by Xiaowei Wang
In April 2020, Farrar, Straus, and Girroux Originals collaborated with Logic magazine (FSGO / LOGIC) to bring four books that “are brief but provocative forays into the tech industry’s many worlds, inciting fresh conversations focused on nuanced and accessible explorations of the emerging tools reorganizing and redefining life today.” [FSGO]
Each cover in this “series” features Aperçu by Colophon Foundry, the typeface used by Logic magazine for their overall branding. The only exception is Blockchain Chicken Farm, which uses Aperçu Mono. The monospaced typeface shows off some lowercase gems like the swooping tail of the L, the wide branch of the R, the high F bar, and the geometric counter of the G.
Logic magazine published its first book Tech Against Trump in 2017. The Making of the Tech Worker Movement followed in 2020, published as a 48-page zine. Both cover designs were created by in-house designers Xiaowei Wang and Celine Nguyen, featuring Aperçu as the typeface. Chris Allen designed the four book covers for the FSGO / LOGIC editions, with art direction by Rodrigo Corral.
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet, by Tim Hwang
What Tech Calls Thinking: An Inquiry into the Intellectual Bedrock of Silicon Valley, by Adrian Daub
Voices from the Valley: Tech Workers Talk About What They Do–and How They Do It, edited by Ben Tarnoff and Moira Weigel
Tech Against Trump
The Making of the Tech Worker Movement, by Ben Tarnoff
