Kenning Editions catalog 2021
The 2020 catalog of Kenning Editions. On the cover, “AUDRE” is set in Halyard Display, and “LORDE” is custom lettering by Mirko Velimirović, done with a dry steel poster brush. When opened, the front and back of the catalog reveal a poster with the full portrait of Audre Lorde, drawn by María Octavia Russo.
Designer Faride Mereb writes:
When I designed the catalog, the look I was going for was one of old newspapers or broadsides. At first, I chose a transitional roman italic and a gothic sans, but decided to step out of my comfort zone. It was suggested that I used Texturina as an alternative, which I loved. Body text is set in Minion.
I tried to improve the hierarchy by using different weights and point sizes suited to each type family. For example, the heaviest weight of Halyard Display felt very eye-catching and news-papery to me.
I wanted the publication to be recognizable in any form it took: folded once, twice, while being read, or seen from a distance. Audre Lorde is the protagonist, my concern was that she be portrayed as such. With this design, people are able to frame it, use it as a poster, or paste it on the street after reading.
One of the reasons I love ephemera is because how we use it changes with time. This is meant to be one of those publications.
The animated gif is an abstraction of the book dimensions and their respective ISBNs. “Kenning Editions” is set in Halyard Display Black and “.com”, “catalog” are set in Texturina Italic. The gif is used to advertise the catalog across Kenning Editions' social media, specifically Instagram.
