TriFlorals branding & website

Brand identity and website for TriFlorals, a wedding and event florist in Raleigh, NC. The identity, designed by Big Fog, features Cristian Vargas’ gorgeous Salvaje Display in the logo, which is paired with Windsor for headlines, Syne Bold for subheadlines, and Pretend Foundry’s Pinopolis for body copy. [The business cards use Recoleta, see comments.]

From Big Fog’s project page:

TriFlorals approached us wanting to create a brand that was different than your typical florist. They wanted to stick out from the traditional wedding crowd with a welcoming energy. One of their main goals is to “demystify flowers” and encourage people to “get hands on stems”—to make the joy of working with flowers less intimidating and more accessible.

As it says on their website, Science™ really does say that looking at flowers makes you feel better, so we wanted the TriFlorals brand to feel like stumbling on a field of bright blooms, like the first day of Spring all the time. We created their logo and brand identity (including brand fonts, brand colors, and brand illustrations), and then designed and built their WordPress website. The site features a growing collection of illustrations and animations.