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Den

Contributed by Philippe Dionne Bussières on Jan 29th, 2021. Artwork published in .
Den 1
Source: philippedb.com Photo: Brandon Schulman. License: All Rights Reserved.

Identity work for Den, a brand born from a DIY spirit, offering architectural plans and ready-to-assemble cabin kits.

The sturdy logo is built from Futura Extra Bold — a quintessentially architectural typeface. As Armin Vit from Brand New best put it, “it’s as if The Flintstones and Dwell magazine had a baby”. The typography pairs ITC Franklin Gothic with Kleukens-Egyptienne FSL.

The main inspiration behind the design system is my dad’s home repair manual from the 1970s. Not strictly in terms of typeface choices, but the general spirit: pragmatic layouts with ample use of negative space and solid blocks, a rich color palette, and an overall sense of clarity.

The Field Guide makes extensive use of the no-nonsense graphic system and comes full circle with the initial visual inspiration for the project.

Illustrations by Florence Rivest. Find more images and information on Philippedb.com.

Product packaging
Source: philippedb.com License: All Rights Reserved.

Product packaging

Product packaging
Source: philippedb.com License: All Rights Reserved.

Product packaging

Den 4
Source: philippedb.com License: All Rights Reserved.
Den 5
Source: philippedb.com Illustration: Florence Rivest. License: All Rights Reserved.
Den 6
Source: philippedb.com License: All Rights Reserved.
Reference: Manuel complet du bricolage, Reader’s Digest Selection, 1975
Source: philippedb.com License: All Rights Reserved.

Reference: Manuel complet du bricolage, Reader’s Digest Selection, 1975

Reference: Manuel complet du bricolage, Reader’s Digest Selection, 1975
Source: philippedb.com License: All Rights Reserved.

Reference: Manuel complet du bricolage, Reader’s Digest Selection, 1975

Field Guide
Source: philippedb.com License: All Rights Reserved.

Field Guide

Field Guide, chapter opening
Source: philippedb.com License: All Rights Reserved.

Field Guide, chapter opening

Field Guide, chapter opening
Source: philippedb.com License: All Rights Reserved.

Field Guide, chapter opening

Field Guide, centerfold
Source: philippedb.com License: All Rights Reserved.

Field Guide, centerfold

Big logo energy
Source: philippedb.com License: All Rights Reserved.

Big logo energy

Typefaces

  • Futura Extra Bold
  • ITC Franklin Gothic
  • Kleukens-Egyptienne FSL

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