Alexander Bather is a photographer from Manchester with an amazing body of work and a beautiful eye. Here we’re showing a few of the key components that make up the new modular system for Alex’s identity. Alex has a distinguished style in his approach to photography, which helped us unify the identity through ‘stylistic resemblance’ taking cues from an older generation with a modern twist.
Throughout all items, Alexander’s name is set in ToY (Out of the Dark), using ligatures for AL and TH; above his name, the item is specified once again in capitals, using Armag (Blaze Type). Smaller texts are set in Neue Haas Grotesk (Linotype/Commercial Type).
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See also the dedicated post about Alexander Bather’s portfolio website.