Future Circular Collider identity

The Future Circular Collider (FCC) is a project by the European Organization for Nuclear Research. Better known under the acronym CERN, this institution is particularly famous for discovering the Higgs boson and of course for the creation of the World Wide Web. The FCC is an ambitious project: the circular particle accelerator with a circumference of 100 kilometers will help going further into the knowledge of how particles work, of how dark matter behaves, and generally, to get a better understanding of our world. The goal of creating an identity for it was to make the implications of such a structure understandable to all, and to sensitize different players who could contribute to the realization of the project.

The identity is based on a simple pattern that is the circle. However, the animated logo designed by the team of Bleed is not so casual. In fact, the circle is only what we see from one point of view, the animation displaying occurrences where different gestures meet in the same shape. This way, the design shows progressively the complexity hidden behind a single object. This animated logotype is paired with Dr from Production Type, designed by Bureau Brut. The odd aspects of some parts of the letters which look like prosthetic parts added to the body remind us of the many tools needed for physicians to operate their work. At the same time, Dr is legible and keeps a corporate look that communicates the scientific importance of the FCC.