E-Ridermag website
The new digital platform about e-bikes. Fresh stuff, news, test and whatever you want to know about these electric monsters that have arrived to stay. After almost 15 years working in cycling journalism (eMTB, eRoad, eGravel, eCity), Dani Casasin has decided to branch out on his own. Now, trying and testing every e-bike that comes out, he is the massive reference on this kind of stuff.
We wanted to get a printed-magazine-essence for the website, a kind of “I would like to printed but I want to take advantage of the digital” way. To achieve this we paired Suisse Works by Swiss Typefaces for headlines and intros with the very sober Soleil from TypeTogether in texts to give the perfect combination of digital and print nature. One very expressive classic typeface combining with a neutral and modern, bit trendy, geometric-humanist font. A nice match in our opinion!
The E-Ridermag logo is based on a long and changing hyphen (trying to show the concept of different ways to cycle) in combination with a bespoke logo by Joanca Casasin.
