Dublin Art Book Fair 2020
ABC Maxi Round makes an early appearance for the identity of the Dublin Art Book Fair 2020.
Dinamo’s Maxi, “a heavily-engineered yet warm and witty type system of spaghetti movements and angular lines”, was released in September 2020. According to the foundry, its underlying skeleton references “mid-century and post-modern Swiss designs—including Josef Müller-Brockmann’s CWS word mark (1958) and Marlyse Schmid’s and Bernard Müller’s Swatch logo (1981).” ABC Maxi comes in four subfamilies, Round and Sharp, each in proportionally spaced and monospaced versions.
Alex Synge, who also worked on the book fair’s identity in previous years, chose the Regular weight of Maxi Round. For the wordmark, he activated the “Heavy” alternate glyphs for the vowels. For accompanying bits, Maxi Round is paired with Ballinger Mono from the local Signal Type Foundry. This font family has roots in Switzerland, too: It takes cues from Candia, a typewriter face designed by Josef Müller-Brockmann for Olivetti around 1970.
The tenth edition of the Dublin Art Book Fair took place online at Temple Bar Gallery + Studios. This year’s theme was Design as an Attitude. The annual gallery programme was guest curated by design critic and author Alice Rawsthorn.
Tote bags.
Gift cards.
