We worked with The School of Life to develop 100 questions designed to help you see your brand from new perspectives. Google, McLaren and Ocado were brave enough to face the questions.
We’ve been starting conversations with big brands to get them thinking about what really makes their brands tick. Wild Cards are 100 questions designed to get fun, healthy debates going, launched last month with a panel of industry leaders including McLaren, Google and Ocado at an event called ‘The Secret Life of Brands’.