Something Good Design Festival identity

F37 Jan by F37 Foundry in use by Fiasco Design and sister company Thread Events for Something Good Bristol. Words from Fiasco Design’s portfolio post:

We worked with our sister company, thread to create a bright and playful visual identity for their inaugural design festival, Something Good – a two-day design festival that champions creativity and celebrates the magic of the creative process.

The branding design had to reflect the central theme of the festival and appeal to a diverse audience of creatives. As well as a logo, the visual language was rolled out across digital and print, including signage, promotional print, t-shirts, website, social media and a very special bike.

The logo with the smiley made from a double O is based on Galano Grotesque by René Bieder. On the website, F37 Jan is paired with Proza Libre by Bureau Roffa.