Unsolicited visual identity

Unsolicited is an independent creative practice based in Barcelona, founded in 2020 by graphic designer and architect Gabriela Hernández, specializing in visual identities, print, and editorial design.

The identity is systematic and strict, with high contrast between an always-present oversized logo and the rest of the technical information. Tight margins, a strict grid, and a bold red set a classic, mid-century-like corporate mood.

The logotype uses caps from Editorial New, with an upside-down L repurposed for the first letter I. The sans-serif Object Sans is used for other text.