Premiere of Taste packaging
Via type.today’s journal:
The narrow geometric Cera Condensed is utilised for typesetting nearly every bit of information on the packaging of Premiere of Taste products, a ’fast-luxury’ house brand of Magnit, a major Russian supermarket chain.
The label and packaging graphic design by Russian Depot agency was awarded at the Sreda design festival.
Sreda calls itself ‘the only Russian advertisement and design festival that accepts only those entries that help our visual environment (‘sreda’ in Russian) change for the better.’
Cera Condensed is the primary typeface and appears with both its Latin and Cyrillic sets.
The Premiere of Taste logo appears to be based on Alexon.
For the wine labels, Cera Condensed is paired with PT Serif.
