The Advent Project 2020 Calendar

The Advent Project is an online, multimedia advent calendar featuring 24 pieces of bite-sized art by different artists. Each day between December 1st and December 24th, users unlock a new, short piece of media — songs, illustrations, stories, crafts, jokes, and more. This year’s calendar benefits The Community Justice Exchange, a non-profit dedicated to building a community-centered vision of justice.

The brand identity relies on two font families: Duplicate Sans by Christian Schwartz for body text and headings, and Matthew Butterick’s Triplicate (particularly the italic, non-monospaced variant) for captions and other supplemental text.

Each year’s calendar features a completely new identity and site design. Further, each of the year’s 24 artwork pages has its own color scheme, inspired by the tone and content of the piece. All of these pages are anchored by the same type — giving the site a consistent user experience, while pulling focus away from the project brand and on to the piece itself.

Designed and developed by Austin Heller and Tim Jacques; additional design and development by Emily Sanford and Lori Buchanan.