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Persona issues 1 and 2

Contributed by Jean Wojciechowski on Nov 24th, 2020. Artwork published in .
Persona issues 1 and 2 1
Source: jeanwoj.com License: All Rights Reserved.

Persona is a publication highlighting the modest and humble beauty of flowers. Editorial design, photography, and type design are used to create an aesthetic that emphasizes each graceful and delicate structure found in flowers. Jugendreisen, an Oldstyle/Garalde typeface with details inspired by Art Nouveau, was designed specifically for this publication. It’s inspired by nature, showing organic and fluid shapes. The images show issue 1, Transcendência, and issue 2, Beleza Gentil.

Art direction, editorial and type design by Jean Wojciechowski.
Photography by Jean Wojciechowski and Daniel Fernando.

The Persona logo is custom drawn.
Source: jeanwoj.com License: All Rights Reserved.

The Persona logo is custom drawn.

Persona issues 1 and 2 3
Source: jeanwoj.com License: All Rights Reserved.
Persona issues 1 and 2 4
Source: jeanwoj.com License: All Rights Reserved.
Persona issues 1 and 2 5
Source: jeanwoj.com License: All Rights Reserved.
Jugendreisen is combined with , , and  Italic for text.
Source: jeanwoj.com License: All Rights Reserved.

Jugendreisen is combined with Neue Haas Grotesk, Adobe Caslon, and Caslon 540 Italic for text.

Persona issues 1 and 2 7
Source: jeanwoj.com License: All Rights Reserved.
Persona issues 1 and 2 8
Source: jeanwoj.com License: All Rights Reserved.

Typefaces

  • Jugendreisen
  • Neue Haas Grotesk
  • Adobe Caslon
  • Caslon No. 471 & 540

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