The concept for the new visual identity of Museo Civico San Rocco was inspired by the architectural elements of the exterior of, which allow to create a visual system composed of simple geometric elements. The central arches of the porch become the protagonist of the new communication. Three arches for the 3 exhibition rooms: devotional plaques, “The Earth and the Spirit” and a third part dedicated to temporary exhibitions. A dynamic design with versatile shapes, for a functional visual and current.
The typography pairs Red Hat Display with ITC Souvenir.