Pfeffer & Frost Lebkuchen packaging
Embossed lettering and type on the banderole for the Lebkuchen packaging.
Pfeffer & Frost presents the world-famous Elisen-Lebkuchen (gingerbread) in a new rebranded look and packaging. A biodegradable foil keeps the cookies perfectly fresh and doesn’t harm the environment. The banderole paper, printed by Letterjazz Print Studio, is made from a beautiful blue waste paper (post consumer + post industrial paper waste, available from Gmund Paper). The delicate yet extensive embossing gives the banderole a calm and sophisticated appearance.
The number three is a lettering and the number five is based on Ohno Fatface. We also adjusted the R in Futura a little bit, giving the leg some more swing. Futura is paired with all caps Futura Condensed and the Pfeffer & Frost logo uses Buffon.
Art direction, design and lettering by Ellijot.
Details of the embossed lettering and type on the banderole for the lebkuchen packaging.
Packshots.
