Hyper-Mediocre

Nieuk (Polish for “ignorant”) by independent type foundry Laïc in use for the launch of contemporary ceramic studio Hyper-Mediocre’s new website and online store.

Nieuk is an experimental, modular typeface in lowercase, with a baseline that shifts in unpredictable ways. This suits the similarly unpredictable, playful, character of handbuilt stoneware. To emphasise the soft, imperfection of clay the corners have been rounded subtly – which is then echoed in the Benton Sans path typeset sub-headings.