Diesel Fresh & Bright Superheroes campaign
Contributed by Mari Carmen Gainza on Nov 3rd, 2020. Artwork published in
December 2010
.
A series of characters inspired by the world of ’70s comics and TV shows; they wear their underwear over their clothes and their powers are connected to the colors of Diesel’s Fresh & Bright collection.
The campaign typeface is PAG Revolucion, used with perspective 3D effects and other modifications. The Fresh & Bright logo uses ITC Souvenir. Design by Mari Carmen Gainza at DoubleYou. Photography by Robert Bartholot.
The superhero lineup as seen on the Diesel website.
