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Diesel Fresh & Bright Superheroes campaign

Contributed by Mari Carmen Gainza on Nov 3rd, 2020. Artwork published in
December 2010
.
Diesel Fresh & Bright Superheroes campaign 1
Source: www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.

A series of characters inspired by the world of ’70s comics and TV shows; they wear their underwear over their clothes and their powers are connected to the colors of Diesel’s Fresh & Bright collection.

The campaign typeface is PAG Revolucion, used with perspective 3D effects and other modifications. The Fresh & Bright logo uses ITC Souvenir. Design by Mari Carmen Gainza at DoubleYou. Photography by Robert Bartholot.

Diesel Fresh & Bright Superheroes campaign 2
Source: www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.
Diesel Fresh & Bright Superheroes campaign 3
Source: www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.
Diesel Fresh & Bright Superheroes campaign 4
Source: www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.
Diesel Fresh & Bright Superheroes campaign 5
Source: www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.
Diesel Fresh & Bright Superheroes campaign 6
Source: www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.
The superhero lineup as seen on the Diesel website.
Source: www.behance.net Mari Carmen Gainza. License: CC BY-NC-ND.

The superhero lineup as seen on the Diesel website.

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