About Coloursmith:
With Coloursmith, you can do away with endless swatches and obscure colour names and instead use your own life as inspiration to create your own personalised colour. And at the end of the Coloursmith journey, you’ll have created colour that you connect with—and that you can trust—because every Coloursmith colour is prepared and delivered by Taubmans, one of the oldest and most reliable paint brands in the market.
The website is designed like an infinite color chart where every color leads to an other one. Alongside the different shades of colors, we find a pragmatic use of Surt (Blaze Type) for every kind of text in the website.
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The team in charge of designing/building this website was New Zealand based agency Sons & Co. You can find more of their work on Site inspire.
Other Fonts in use from Sons & Co here: https://fontsinuse.com/designers/2367/sons-co
Thanks, Charly! Credit added.