Wonder Bread
Omnes by Darden Studio serves as the branding typeface of Wonder Bread.
German typographer Erik Spiekermann once famously quipped that “Helvetica is like toast. No taste but a good base for other stuff.” Building a successful toast brand requires something more distinctive than Helvetica, though. Omnes offers the right balance of softness and crispness. The chubby sans with the selective sharp corners is used for everything from the Wonder Bread logotype to packaging and the website.
Just like toast, Omnes is fairly malleable – as demonstrated by the wordmark, which uses Omnes Bold with 80% condensation. For those who prefer their letterforms undistorted, we recommend Omnes Semicondensed, Condensed, and Narrow. These more compact widths were drawn exactly for situations like this.
The website is rendered in five different weights from the Omnes family. This is the Black, doing heavy duty on the product locator page.
