Valerie / Valerie’s Family / The Hogan Family titles
Contributed by B.J. Winzer on Oct 16th, 2020. Artwork published in
March 1986
.
Source: www.youtube.com License: All Rights Reserved.
Valerie was a sitcom first airing in 1986. After two seasons it was renamed Valerie’s Family (The Hogans) for one season, then The Hogan Family for its final three seasons.
The title font is an italic Bookman Swash. The exact version has not been determined. With the obliqued double-storey forms for a and g, it’s closer to ATF’s Bookman Oldstyle (c. 1901) than to ITC Bookman (1975) or Monotype’s Bookman Old Style (c. 1986), which have both cursive italics. Chances are that it’s a modified phototype version.
Source: www.youtube.com License: All Rights Reserved.
Source: www.youtube.com License: All Rights Reserved.
Source: www.youtube.com License: All Rights Reserved.
2 Comments on “Valerie / Valerie’s Family / The Hogan Family titles”
That looks like it’s in Bookman Bold Swash
Yes and no. It certainly is *a* Bookman with swashes. It’s not a perfect match for *the* Bookman Swash as shown by Letraset and others, though. Take a look at the capitals, for example: no such forms for H and V in Bookman Bold Swash. The e with the diagonal bar is different, too. So is the s with ball terminals, the long y, and the g with full descender and ear at the top. Some of these might be modifications. I’ve tagged Bookman Bold Swash and uncertain typeface ID for now. Thanks!