Urbanity 2019

Urbanity is Australia’s premier conference for the property and urban development industry. Over two days, Urbanity brings together leaders, visionaries and disrupters from across the Asia Pacific to deliver inspired learning and connection.

Urbanity is designed as a conference for the creators of cities in the Asia Pacific. But this isn’t your run-of-the-mill developers conference. Urbanity is here to transform. To shake up. To inform, excite and agitate. To bring together the best business brains and top creative minds. To literally uproot and change how we think, behave, do business, learn and go about shaping the future. To harness a common purpose: to co-create and shape the cities of the future, to be better – less expensive and more creative, efficient, sustainable – and scalable. Theola worked with The Urban Developer team to create a bold, adaptable design system that will allow them to evolve over the coming years.

Pitch is used throughout, from the logo to the computer-generated “U19” lettering.