“Unite against COVID-19” campaign, New Zealand Government
Contributed by Darden Studio on Oct 30th, 2020. Artwork published in
March 2020
.Omnes is the typeface chosen for the New Zealand Government’s “Unite against COVID-19” campaign.
With a total number of less than 2,000 cases with no more than 66 being currently active (as of 28 October 2020), New Zealand has been widely praised internationally for its quick and tough action over the virus. A central element of the national approach to the pandemic is an ongoing campaign with public service announcements.
The Omnes typeface by Darden Studio is used throughout. While yellow diagonal stripes signal a state of emergency, the approachable sans serif conveys the textual information in a way that is both clear and humane.
Formats
- Branding/Identity (7387)
- Posters/Flyers (5111)
Topics
- Health/Fitness (777)
- Governmental/Civic (657)
Tagged with
- Covid-19 / coronavirus (97)
- New Zealand (16)
- public service announcements (37)
- health (94)
- campaigns (313)
- yellow and black (423)
- multilingual (2229)
- Māori (language) (12)
- English (language) (2069)
- logos (4322)
- type in a box (643)
- right-aligned text (238)
- one typeface family (1558)
- multiple weights (380)
- stripes (244)
- instructional (99)
Artwork location
- New Zealand (169)
In Sets
- Darden Studio (Darden Studio) (192)
- Circa (Linh Trinh) (12)
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