Terra Grove produce label
This label was created for Terra Grove, a premium organic citrus brand based in California. The goal was to create a label that was both modern and vintage in look and feel, evoking a feeling of heritage and quality. At the center is an orange rendered as a radiant sunburst meant to symbolize freshness.
The primary typeface used is Capstone, a contemporary serif with Art Deco influences. Its refined forms and subtle inlines lend an elevated, timeless feel to the Terra Grove wordmark, while maintaining excellent legibility. Supporting text elements such as “USDA CERTIFIED” and “HAND-PICKED” are set in small caps, providing a complementary rhythm and hierarchy without overpowering the central branding.
Designed for maximum shelf impact, the label nods to California’s agricultural legacy while appealing to modern consumers seeking organic, responsibly grown produce.
