Princeton University Fields Center
The Carl A. Fields Center challenges Princeton students to confront institutional racism and classism through collaborative discourse and action. Isometric created a visual identity and spatial graphics that frame the experiences of students of color past and present on the walls of the Center’s historic architecture. The design makes minority voices heard and a marginalized history visible, projecting new possibilities for a better, shared future.
The choice of Onehunga Sans as a display typeface sets a declarative yet approachable tone that forcefully declares a space of equity and inclusion without feeling overly confrontational. The type is often masked in colored shapes, with trenchant, expressive angles that contrast with the rounded warmth of the font. The secondary fonts, Maison Neue and Maison Neue Mono, provide a more trenchant yet approachable counterpoint for easy absorption.
