Bailas Contemporary Coiffure was founded by Düsseldorf-based hairdresser Apostolos Bailas and stands for exclusive hairdressing art. The core of the brand concept is the close connection between the master hairdresser and his guest as well as a highly individualised service – with exactly one styling chair. From the welcome to the farewell, Apostolos Bailas is the only contact for its guests.
We accompanied Apostolos Bailas since his idea, strategically advised him on business modeling and have been responsible for the design of all communication.