By US website and stationery
Contributed by Blaze Type on May 17th, 2020. Artwork published in
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Naming and lexical system for By Us, developed by Naranjo-Etxeberria, who were inspired by the company’s work system: connecting the best professionals for each client.
The designers used Oroban, a design inspired by Orobanchaceae or broomrapes, a branch of parasitic plants that need to connect to other plants for photosynthesis – an analogy with the collaborative work model of By Us, which generates new connections.
