Colorado Native Beer
Contributed by Stephen Coles on Feb 26th, 2013. Artwork published in
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Colorado Native is a beer from AC Golden Brewing Company, a subsidiary of MillerCoors. It is made and distributed only in Colorado. The goal for the branding was to emulate posters of the 1930s and ’40s that advertised the National Parks of the state. Los Feliz comes from a very different background (the handpainted signs of Mexican immigrants in Los Angeles) but I can see how it can vernacular style of WPA artists as well. The circular ‘C’ mark comes from the Colorado state flag.
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2 Comments on “Colorado Native Beer”
Hmm, I think Los Feliz font reminds me a lot of this WPA-inspired font, Clean Your Neighboor.
Justin, the two typefaces have some similarities, and they are both inspired by imperfect lettering, rendered by hand. But the origins are very different: in Los Feliz’s case it’s Latino sign painting in 1990s LA.