Anduril Industries uses Helvetica Now for its website and branding as a metaphor for their position in the defense sector. It respect the old but it builds using modern and new technologies. Their website is clear and very minimal with a black and white palette where the only color contribution comes from their products in their different environments.
can we start boycotting designers who produce work for weapon producers who actively try to use branding and language to distract from their anti-human agenda ? :)
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can we start boycotting designers who produce work for weapon producers who actively try to use branding and language to distract from their anti-human agenda ? :)