“The Ballantine’s Loyalists” ad (1970) Contributed by Philippe on May 15th, 2020. Artwork published in April 1970. License: All Rights Reserved. ITC Caslon No. 223 in early use for an ad for Ballantine’s scotch whisky in Playboy magazine, April 1970. The quotes and the advertising slogan are in roman and italic styles of a version of Janson Text. Typefaces More about ITC Caslon No. 223Get ITC Caslon No. 223More about Janson TextGet Janson Text Formats Advertising (2205) Topics Food/Beverage (3206) Tagged withalcohol (321)whiskey (36)1970s (1604)men (24)colon (:) (37)magazine ads (359)quotes (564)early uses (2359) Artwork location United States (10344) New York City (3085) In SetsAds of the “Mad Men” Era (Stephen Coles) (75)Printing (Kaska Miskolczi) (6)Printed (Kaska Miskolczi) (7)ITC (Florian Hardwig) (403) Post a comment Name Email – will not be published Website Your response Submit Comment More ITC Caslon No. 223 in use Anne Sylvestre – ABCDisque record series (Chansons pour and La petite Josette)c. 1977PefContributed by Florian Hardwig Staff Pick Woody Allen – Without Feathers1975Contributed by Nick Sherman Various Artists – The Enchanted Organ album art1977unknownContributed by Javi Gonzalez Sponsor More in Food/Beverage Shortcut Cooking, Better Homes and Gardens1969Contributed by Nick Sherman Red Roosterc. 2014unknownBrand CouncilContributed by B.J. Winzer Cafe Cool, ViennaunknownContributed by Florian Hardwig Chateau Picard wine2019unknownContributed by Stephen Coles More in Advertising Artrosil B1 adc. 1955Franco GrignaniContributed by Stephen Coles Staff Pick Nike – “So Win” campaign2025NikeContributed by R ' Racko (Rack-o), Ravensburger edition1987Contributed by Stephen Coles Viking Line bus stop ads2004Photo(s) by Stephen Coles on Flickr. Staff Pick More Fonts In Use Industrial Design Magazine (1968–70)1968Massimo VignelliContributed by Stephen Coles Staff Pick ExEdícia book series2021Palo BálikMichal TornyaiContributed by Typotheque Staff Pick Romance Journal #1 “Emotions”2017RoAndCoRoanne AdamsContributed by Love Lagerkvist Staff Pick Dublin Art Book Fair 2018 and 2019c. 2018Temple Bar Gallery + StudiosAlex SyngeContributed by Florian Hardwig Staff Pick