“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:
1971. A rare departure from the centered headline.
Hot Rod magazine, Sep 1970.
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.
Contributed by Indra Kupferschmid
Contributed by Stephen Coles
Contributed by Florian Hardwig
Contributed by Letters from Sweden
Photo(s) by Hylbrand-Jan Hibma on Flickr.
Contributed by Emtype Foundry
Contributed by Marc Oxborrow
Contributed by Nick Sherman