“It’s the real thing.” Coca-Cola Ads (1969–74) Contributed by Stephen Coles on Feb 4th, 2013. Artwork published in 1969. Source: www.eatsleepwork.com License: All Rights Reserved. 1970 “It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Source: www.eatsleepwork.com License: All Rights Reserved. 1974 Source: rolexblog.blogspot.com License: All Rights Reserved. Dec, 1970 Source: www.flickr.com License: All Rights Reserved. 1970 Source: www.adbranch.com License: All Rights Reserved. 1969 Source: www.adbranch.com License: All Rights Reserved. 1970 Source: www.adbranch.com License: All Rights Reserved. 1969 Source: www.adbranch.com License: All Rights Reserved. 1971 Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved. Jan, 1970 Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved. 1971. A rare departure from the centered headline. Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved. Hot Rod magazine, Sep 1970. Source: www.flickr.com Image via Bart Solenthaler. License: All Rights Reserved. 1969. Typefaces More about HelveticaGet Helvetica Formats Advertising (2022) Topics Food/Beverage (2911) Designers/Agencies McCann (1) Tagged withCoca-Cola (15)soft drinks (81)historically significant (25)high profile (619)period (.) (138)center-aligned text (1777)campaigns (348)series (1098)cola (5) Artwork location United States (9484) In SetsAds of the “Mad Men” Era (Stephen Coles) (75)late 20th century (slink johnson) (59)Bart Solenthaler Collection (Fonts In Use Staff) (497)Helv (Austin Heller) (23)Big sentence ad. (Stephen Coles) (34) 2 Comments on ““It’s the real thing.” Coca-Cola Ads (1969–74)” Jeff Porter says: Feb 4th, 2013 10:45 am Nothing like a spot of periodism… Stephen Coles says: May 31st, 2015 1:08 pm Another 1969 ad from this campaign used Times rather than Helvetica. Post a comment Name Email – will not be published Website Your response Submit Comment More Helvetica in use Stamped2011Anthony CafaroContributed by Stephen Coles Staff Pick Gwen, in Green by Hugh Zachary1974George ZielunknownContributed by Florian Hardwig Cartoon/Fantasy Organization Halloween Party flyer1987Contributed by Bryson Stohr Sponsor More in Food/Beverage Sebald restaurant2024SebaldContributed by Fanny Hamelin Staff Pick Isarkindl Bierc. 2015Nina BachmannContributed by JAF Staff Pick Meal, Ready-to-Eat packaging2019unknownPhoto(s) by Joe Clark on Flickr. AeroNuova restaurantc. 2012Contributed by Gareth Hague More in Advertising San Antón 20182018Aníbal HernándezContributed by Aníbal Hernández Staff Pick EABS – Discipline of Sun Ra album artc. 2020Natalia Łabędź-JóźwiakContributed by Natalia Łabędź-Jóźwiak Metal Gear cover art and print ad1987unknownContributed by Patrick Concannon SUPERMAG, no. 12013Jim RuggChris PitzerAdhouse BooksContributed by jimrugg More Fonts In Use CSI television seriesc. 2000Contributed by Greg Thompson Staff Pick Atelier du 9 Bis2018Léa ChaponContributed by Thomas Néel Staff Pick Towards Utopia identity2020Zipeng ZhuTowards UtopiaContributed by Suramya Pathak Staff Pick Crumb at The Bishop Bar concert poster2019Aaron Lowell DentonContributed by Bryson Stohr Staff Pick
2 Comments on ““It’s the real thing.” Coca-Cola Ads (1969–74)”
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.