Clip Books of Line Art, Volk (1958)
“Spring” (No. 45) ft. Filmotype Ridge, stacked and justified. The smaller copy is in Futura, fit to shape.
Covers for various clip books of line art issued in 1958 by Harry Volk Jr. Art Studio, Pleasantville, New Jersey. Just like with the booklets from previous (1955) and subsequent years (1960, 1961), all typefaces used for these covers were available from Filmotype. The display faces are Filmotype originals issued by the American phototype company in the years before.
The covered themes and illustrations stem from a motherhood-and-apple-pie version of the United States in the 1950s, with merrily chirping birds, well-groomed men in suits, and smiling air hostesses. The only booklet that hints at a threat to this idyll is “The Space Age”, which can be read as a reaction to the Sputnik shock. All depicted people are white, and if a person of color is shown, then it’s in a racist way (not shown here).
See the previous post about the clip books issued in 1955 for more information on Harry Volk Jr. Art Studio.
“Coins” (No. 46) ft. Filmotype Ginger.
“Ad Starters” (No. 48) in Filmotype Modern. “What’s On Your Mind, Bud?” is in Futura Bold Italic, with mirrored quotation marks.
“Gimmicks” (No. 50) ft. Filmotype Vessel, with small copy in Vogue.
“Animals” (No. 239) ft. Filmotype Giant with Alternate Gothic, Filmotype August, and Arcade. The small copy is in Times.
“Industry” (No. 241) ft. Filmotype Quiet set on a circle, with heavy fanning.
“Spring And Summer Holidays” (No. 243) ft. Filmotype Jackson, Futura caps, and Times Italic.
“The Space Age” (No. 244) ft. Filmotype Ebony, the oblique companion of Flare.
“Men” (No. 246) with rotated caps from Filmotype Ridge, paired with another wide slab serif, Volta (Bauer, 1956). The small copy is in ATF Garamond or similar.
“Women” (No. 247) ft. Filmotype Zanzibar, accompanied by Bodoni and Century Schoolbook.
“Couples” (No. 252) ft. Filmotype Dancer and Filmotype Jackson. Small text in Times.
“Service” (No. 253) ft. Filmotype Veteran, the outlined variant of Filmotype Free.
2 Comments on “Clip Books of Line Art, Volk (1958)”
To me, the Animals cover seems to use Filmotype Giant instead of Univers Ultra Condensed. Besides, the latter font wasn’t released until the early 60's.
Good point! Agreed, and fixed.