Saguaro visual identity

Saguaro is a new high-end interior design studio based in Barcelona & New York, that reflects the client’s story and values to create sustainable and customized interior decoration plans.

Commissioned by Maria Carvajal, we have developed the brand identity, stationary and art direction, resulting in an identity with basic values: elegant through a classic combo of two contrasting typefaces (GT America Light and Ogg Display), adding personality through to the bright color palette and sensitivity in composition through the photographic language.