Clip Books of Line Art, Volk (1975)
“The Wedding” (No. 268) ft. Bookman Swash Bold in all caps italics with three swash alternates.
Covers for various clip books of line art issued in 1975 by Harry Volk Jr. Art Studio, Pleasantville, New Jersey. See the previous post about the clip books issued in 1955 for more information on Harry Volk Jr. Art Studio.
In most issues from this volume, “Clip Book of Line Art” is set in a light weight of ITC Avant Garde Gothic, with alternates for A and e.
While Volk predominantly used phototype styles from Filmotype’s library in the late 1950s and early 1960s, they had switched to Photo-Lettering (and later ITC) by the end of the 1960s. The covers in this post also feature a number of faces that originated elsewhere. Burko was issued by Headliners (and copied by Facsimile Fonts as part of the Blippo series). Checkmate started out at Schaedler (and was adopted by Photo-Lettering). Yagi Double is a Facsimile Fonts creation. Their Bob Trogman claims credit for Uncle Bill. Zipper and Premier Shaded are Letraset originals. Archie and Rock Opera may have been created at Lettergraphics (the latter is a derivative of Letraset’s Frankfurter).
Or did Volk maybe tap into Formatt’s library of faces for dry-transfer lettering? Their catalog no. 5 from 1974 shows several of the styles used on these covers, including Rock Opera, Tip Top, Eurostile, Uncle Bill (as Brother Bill), Checkmate (as Tournament), Copperplate (as Broker Shaded), Archie (as Chuckle), Yagi Double (as Circuit Double), and Titan.
“Holidays” (No. 269) ft. Benguiat Caslon.
“Entertainment” (No. 271) ft. ITC Neon, set on a curve.
“Telephones” (No. 272) ft. Cooper Black Italic with swash caps and Folio with biform alternates.
“Occupations” (No. 273) ft. Eurostile Bold Extended and Akzidenz-Grotesk.
“Winter” (No. 274) with one of the adaptations of Mexico Olympic, probably Hotline by Lettergraphics.
“Men” (No. 276) ft. Checkmate.
“Spring” (No. 279) ft. Saphir.
“Holidays” (No. 277) ft. Archie.
“Circus-Fair” (No. 628) ft. West Barnum Ultra.
“Spring & Summer Sports” (No. 629) ft. more Eurostile Bold Extended.
“The Farm” (No. 630) ft. ITC Busorama with its alternate glyphs.
“Summer” (No. 631) ft. caps from Tip-Top.
“Medicine” (No. 632) ft. Columna.
“Media” (No. 635) ft. Burko.
“Homemaker” (No. 637) ft. Zipper.
“Human Relations” (No. 638) ft. Columna Solid with what looks to be a customized R, or maybe an alternate that was exclusive to some (VGC’s?) phototype version. Bauer’s original (open) Columna has two forms for this letter, none of which matches the one seen here.
“Christmas” (No. 640) ft. American Uncial Initials for “Christmas”, with the text version used for the line below. [Thanks, Bryson!]
“Crowds” (No. 643) ft. Premier Shaded.
“Couples” (No. 644) ft. Yagi Double.
“Safety” (No. 645) ft. Stencil (Ludlow).
“Teens” (No. 647) ft. Rock Opera AKA Shady Deal, a copy of Frankfurter with a line pattern fill.
“Groups” (No. 648) ft. Uncle Bill.
“Industry” (No. 649) ft. Blippo Black.
“Children” (No. 650) ft. Davida.
“Borders” (No. G60) ft. Orbit Shaded. The logo of the Grafika subseries is in ITC Fat Face. The script appears to be lettering.
“Pointers” (No. G53) ft. Novel Gothic with arrows.
“Conrad Zilch” (No. G51) ft. Banco …
… accompanied by “Cora Zilch” (No. G56).
“Design Devices” (No. G54) ft. Titan, a Baby Teeth follower of unclear origin.
“Money” (No. G59) ft. Bond Shaded AKA Bond Shaded.
“Contests” (No. G61) ft. Orbit Rimmed.
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In Sets
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4 Comments on “Clip Books of Line Art, Volk (1975)”
A loose interpretation of Zipper is Funk Wagon by Kern Club.
Thanks for the pointer, Jay.
It seems that Kern Club exclusively caters to designers who work with the English language only. Their fonts contain no diacritics whatsoever. That’s a bit unambitious in 2020. Also, unlike Zipper, no lowercase … bummer.
To me, it looks like American Unicial Initials (for the “Christmas” part) was paired up with its regular counterpart (for the “Clip Book of Line Art” part)!
Absolutely! Well spotted – thanks, Bryson.