Dr Markus Rogan has a new identity and website designed by Austrian design studio Zwupp. The experimental psychotherapist enlists the help of two somewhat experimental typefaces: RT Gaia, a neo-modernist wedge serif from Hamburg-based Riesling Type, is paired with the deconstructed Karelia Outtakes from Monokrom Skriftforlag in Oslo. Set next to each other, in the same size and color, the jarring stylistic differences creates a dramatic off-kilter effect. Zwupp writes about the project:
Although a classically trained psychotherapist, Dr Rogan seeks to leverage his experience as a world record swimmer and Olympic medalist by applying clinical methods in unconventional and unique settings.
More images (and animations) in Zwupp’s case study.