“We Reign As One” campaign, New Era Cap
Contributed by Production Type on Jan 24th, 2020. Artwork published in
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Media Sans is the face chosen by New Era Cap for their “We Reign As One” campaign.
The manufacturer of the official cap of MLB (Major League Baseball) uses the typeface exclusively in all caps from the Extended Black style. Production Type’s display sans provides a confident typographic voice in videos, ads, social media cards, as well as for headlines on the landing page of the website. Thanks to the bold, compact shapes with small apertures, Media Sans can be placed on all kinds of backgrounds without compromising its impact. It is contrasted with Matthew Carter’s Big Caslon which is featured primarily with its slender italics.
