Product Design handbook, University of Oregon

Each year FISK designs the identity for the University of Oregon MFA and BFA Art programs.

For the Product Design handbook, they opted for Kreuz. Designed by Emmanuel Besse and released by Production Type, it’s an uncompromising display typeface. When used large like in this student guide, Kreuz can flaunt its industrial roots. They become best visible in the octagonal outer shapes that are reminiscent of bolt heads. Kreuz seems like a perfect choice for a program that emphasizes the aspect of making things and is positioned at the intersection of creativity and technology. It is paired with Graphik by Commercial Type for smaller text.

The A3 panel trifold was offset-printed using two metallic Pantone colors.