Joyce N. Ho website

A new website for motion designer and art director Joyce N. Ho by New Association.

The website utilises two experimental and eccentric typographic projects — MGD Rotter by iamgod and Lunchtype by Stefan Wetterstrand.

MGD Rotter is a monospace grotesque based on an early cut of Akzidenz-Grotesk as cast by the Bauer foundry, Frankfurt. The typeface stems from a publication by Max Rotter (b. 1881), a Swiss architect and pacifist. Rotter published manifestos calling for a world without borders, a world republic, and world language.

As a Hong Kong born, Australian designer, based in New York City it seems appropriate to use a font derived from such global thinking.

Body copy and captions are set in Lunchtype 22, a freely available open-source font started by Wetterstrand as a lunch break experiment.