Birds Records
Birds Records is the first non-profit label that saves birdsong.
BBDO Moscow worked together with the World Wildlife Fund (WWF) and local audio streaming platform Yandex.Music to create Birds Records, the first non-profit label that saves birdsong.
In North America alone, over the past 50 years, the bird population has declined by over 3bn – almost a third of the total number of individual birds. Scientists have long suspected that the planet’s ecosystem is in a critical condition, but no one had thought it was so calamitous.
The tracks from Birds Records use samples of birdsong, and all the money received from listening to them and selling merchandise will be sent to the WWF Russia, to boost bird numbers and protect the habitat of endangered species.
The website is available in Russian and English versions. CoFo Sans is used for both, in Cyrillic and Latin. PP Monument Ultrabold appears for the logo and the header animation.
