Lourie
Contributed by Studio Helder on Nov 11th, 2019. Artwork published in
circa November 2019
.
Source: helder.design License: All Rights Reserved.
Berlin-based sleepwear brand Lourie celebrates the rediscovery of slowness in every sense. Lourie is the opposite of fast fashion: pyjamas in a small edition, timeless in the look, produced with care and made to be worn for a long time. Lourie pyjamas are the uniform of the late sleepers, daydreamer and self-carer.
Moret helps telling this story in a very good way. It’s striking, modern, has a sense of humour and a retro feeling. Graphik offers a clean contrast.
Read more in our branding case.
Source: helder.design License: All Rights Reserved.
Hang tags with a subtle Pantone gold finish.
Source: helder.design License: All Rights Reserved.
Product label.
Source: helder.design License: All Rights Reserved.
Website.
Source: helder.design License: All Rights Reserved.
Material & Certificates header.
Source: helder.design License: All Rights Reserved.
Webshop.
Source: helder.design License: All Rights Reserved.
