Dublin AIDS Alliance
Contributed by Joey Teehan on Jan 3rd, 2013. Artwork published in
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Dublin AIDS Alliance approached us in 2011 to design their visual identity. While their previous logo, a red charity ribbon, was outdated and overused, they wanted to retain it as a main feature of their new logo. We came to the conclusion that it is not always the redness of the ribbon itself that is a symbol of HIV and AIDS, but the shape the ribbon makes when pinned. This was the basis for the design of the new Dublin AIDS Alliance logo. Condom influences can also be seen in the final design, helping their logo to develop as a strong symbol for safe sex.
1 Comment on “Dublin AIDS Alliance”
Rail Alphabet (despite its name) has a strong association with healthcare because of its use on signage by the NHS.
It was used for this reason throughout the Wellcome Trust’s ongoing Can Graphic Design Save Your Life? exhibition, according to the St. Bride’s talk by the curators. (The BMJ's review by one of its own in-house designers is critical but worth a read.)