Arkkitehtipäivät 2019

Arkkitehtipäivät (Architecture Days) is an annual architecture seminar held by SAFA, the Finnish Association of Architects. The 2019 event took place in May and included 350 architects and architecture aficionados.

Designer and illustrator Sofia Pusa created the identity for this year’s event, featuring Fit in bold displays and Graphik Wide and Graphik Condensed for supporting text. Pusa describes her process:

The theme of the 2019 event was Kuri ja järjestys (Discipline and Order). I really loved how the Fit typeface made the words kuri (discipline) and järjestys (order) look like brutalist architecture and a condensed city, which made it a perfect match for the branding concept.

As Fit’s designer, it is incredibly rewarding for me to see Pusa take full advantage of the typeface’s blocky, architectural forms and set it at monumental sizes. The words in Fit act like illustrations, contrasting the otherwise-sparse design with bursts of complexity. I also really dig the colors.